Using Google Analytics to Track Website Traffic
What is Google Analytics?
Google Analytics is a tool for analyzing traffic on your website. Many such tools exist but Google Analytics is easy to install and provides an enormous amount of information about your website traffic. It can tell you who is coming to your site, what they're looking for, and how they're getting there. But the downside of using this tool is that it can provide so much information it can become overwhelming!
Read on to learn a little about the features and jargon.
How do I setup Google Analytics?
To use Google Analytics, you'll need to set up a Google account. You (and anyone you give specific access to) will be the only one able to see analytical information about your website.
1. Go to Google Analytics.
2. If you do not have a Google account, click Sign Up Now, to the left of the sign-in box. This will take you to a page where you can sign up for a Google account.
3. If you have a Google account, use your email address and password to sign in.
4. Click the Sign Up button to continue.
5. Cut and paste the code into the top level page of your website.
After the waiting period, you can log into Google Analytics to view reports about website that will give you useful information that can be used to better target your marketing effort.
Some common analytics vocabulary:
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