Frequently Asked Questions


We want to help you make informed choices about your project so we have compiled a list of the most frequently asked questions from our clients. We update our FAQs often so hopefully you will find the information you need in this section. But if you can't find an answer to your question, then please feel free to contact us.

Why should I get a website?
 
Do I really need a website?
 
How long does a website take to complete?
 How much does a website cost?

Domain Names, Hosting and Email
How do I choose a domain name?
Where do I host my site?
How much do domain names and hosting cost?
Can I get email addresses at my domain?

Digital Marketing & Search Engines
What is Digital Marketing?
How will people find my website?
Will you guarantee a high ranking by Google?
How do I improve my website's search engine ranking?
I already have a website but it doesn't get traffic, why?

Products & Accessibility
Should I use Flash?
How do I make my site generally accessible?

Quality Assurance & Maintenance
Can you provide references?
What sort of quality assurance measures do you provide?
Who owns the copyright to my website?
Does my site need to be updated regularly?
Will you maintain my site?
Can I update my own website?


Why should I get a website?

 
Do I really need a website?
A web site can be an important marketing tool for almost every business. Obviously websites are more important to some businesses then others, for example if you do product sales nation-wide a website is essential and will help your business gain a competitive edge by offering:
Accessibility - Making sure your products are accessible to users throughout Canada and the world. Maybe you want to attract tourists, or perhaps you would like to sell your product overseas.

Convenience -
More Canadians are turning towards the Internet as a tool for conducting business online, so even if you are a local business you will benefit from listing your products and services online. And, your customers can access the information 24 hours a day, 365 days a year.

Communication -
If you have an announcement, product changes, sales, or coupons you can make all of this information easily accessible simply by updating your site. Or, let a mailing list do the talking for you.

Efficiency -
By having a products/services listing and answering frequently asked questions on the web site you will save time and money spent on answering common questions.
 How long does a website take to complete?
This really depends on the scope of your website. If you would like a basic 4 to 10 page website that outlines your business and you have all of your content (pictures and text) ready, the website can be complete within two weeks. If your site is larger, if you want special features, or if you need us to help you with the content it will take longer.

 How much does a website cost?
Again, this really depends on the scope of your website. Though we have packages, we understand that every website is different and our priority is to deliver good work at a reasonable price. Please fill out our get a quote form with as much detail as possible about your planned project and we will set up a meeting to give you a free estimate, with absolutely no obligations.


Domain Names, Hosting and Email

How do I choose a domain name?
A domain name should be relevant and memorable. Consult us before buying a domain and we will help you find the one best suited to your needs.

Where do I host my site?

We work closely with several hosting companies, this allows us to help you choose the host that best fits your needs, not just one we have an exclusive contract with. Talk to us about your specific needs and we will help you choose an appropriate and affordable host.

How much do domain names and hosting cost?
Domain prices depend on the extension you choose (eg .com or .ca) and the length of the term. For example, a .com domain name for two years costs $60 CAD.

Cost for hosting depends on the complexity of your website. The majority of websites we have designed are hosted free.

Can I get email addresses at my domain?
Yes, we can set up email addresses at your domain. Our basic package offers five email addresses but we can easily accommodate larger requests. Email can be easily accessed through the web.


Digital Marketing & Search Engines


 What is Digital Marketing?
Digital marketing is the process of promoting your website online. This comes in many different forms, most notable advertising. Just like traditional marketing of your product however, targeting is key. There is no sense in wasting your hard earned dollars on blanket style advertising. We will help you find the most efficient way to spend your online advertising budget.

 
How will people find my website?
Marketing is an important part of having a website. Digital marketing includes search engine optimization as well as advertising and linking from relevant sites. But promoting your website online isn't the only way to tell people about your internet presence, verbal and print promotion can also help. Our consultants can tell you how to spread the word about your new website with traditional techniques as well as a few new and innovative solutions!

Will you guarantee a high ranking by Google?
No one can guarantee top placement with any search engine, including Google. This is because because the specific criteria that a search engine uses to rank pages is not public knowledge and changes frequently. Beware of companies that guarantee search engine ranking! Though we cannot guarantee results, we can suggest techniques that are likely to improve your website's current ranking.

How do I improve my website's search engine ranking?
Each search engine uses different criteria to rank sites. There is no *magic formula*; however, using these key elements will help you gain popularity:
Meta Tags are keywords and descriptions encoded into your web site. The general user does not see them but they are used by search engines to determine your ranking and description when delivering results. We will help you come up with accurate, relevant meta tags and we recommend you include them on every page of your site.

Links between yourself and other popular and relevant sites will help your ranking.

Promotion is key, we provide a variety of marketing packages to ensure that your website will be well adapted to most search engines including Google. We can also promote the site through specialized software to help you rise above the rest.

Time can't be underestimated. If you have the above elements in place then the longer your web site is up, the more popular you will become. Search engines also look for new content so updating your site on a regular basis will help your ranking.
I already have a website but it doesn't get traffic, why?
There are over 8 billion websites on the internet and new ones go online everyday. Traffic depends on two main factors: your search engines ranking and marketing of your website. Perhaps your previous designer did not optimize your website for search engines or perhaps you are in a highly competitive business and need some additional marketing. We can help you with both of these problems.


Products & Accessibility

Should I use Flash?
This is one of the most common questions asked by our clients. The answer depends on the individual taste of the client as well as the function of their website. Flash can make a site exciting and dynamic but it also has limits. For example, a site completely designed in Flash will not be search engine-friendly and may be slow to load. We recommend to clients considering the use of Flash to limit it to the front page or small sections of their site.

How do I make my site generally accessible?
Drawing visitors to your site is important, but don't forget, you also have to keep them there. The key is to ensure your website elements are relevant and accessible, so we focus on the following points:

Clear & Consistent Navigation - The number one reason people leave websites is that they can't find what they are looking for. Ensure navigation is clear and consistent on every page so visitors don't get lost.

A Clean Look - The website must be aesthetically pleasing for visitors. Unfortunately, the biggest mistake amateur designers make is trying to attract attention by using gimmicks that annoy visitors, such as busy backgrounds and scrolling text.

Good Content -
Obviously a clean design is important but equally important is good content. Information must be relevant, plentiful and easy to access. And most importantly, contact information must be displayed clearly.

Fast Loading - How long would you wait for a website to load? The average user will not wait longer then a few seconds before their attention wanes and they go seek the information they need elsewhere.

No Broken Links - Finding broken links will quickly convince visitors that the company behind the website is unprofessional, and if there are many broken links, visitors may even believe the company has even gone out of business.

Browser Friendliness - A website may look good in Internet Explorer, but not in Netscape or Firefox. We will ensure your site looks the same in all commonly used web browsers.


Quality Assurance & Maintenance

Can you provide references?
Absolutely! You can see websites we have designed in the past, read testimonials from past clients and we can put you in touch with current clients.

What sort of quality assurance measures do you provide?
We stand behind our work and will not release the site until we are entirely satisfied with it's functionality. This includes, but is not limited to, ensuring the site is functional on different operating systems and through different browsers and ensuring links are functional.

Who owns the copyright to my website?
You will own the copyright on the design of your site. However, if you employ any content previously copyrighted by someone else (eg. stock photography), you cannot resell it.

Does my site need to be updated regularly?
This depends on the nature of your business. For example, if you are selling products online then it may be necessary to keep you product list up-to-date. Or, if you are simply use your site to provide simple information about your business like a mission statement and contact information you may not need to update your site regularly.

Will you maintain my site?

We are happy to maintain your website. We can provide you with a package, allotting a certain amount of time each month for updates or you can send us updates as you need them.

Can I update my own website?
Yes, you can do so by either using web publishing software or by investing in our updatable pages. However, you must realize that purchasing web publishing software can be expensive and without previous experience can be time consuming to learn. Our updatable pages provide an alternative which allow you update the content of your website through a online, user-friendly interface. We provide a tutorial that will teach you everything you need to know.


















































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Flash is an exciting tool and when used properly, it can draw traffic into your site by engaging visitors quickly.



































We are happy to provide references. Some of our recent Website Designs:

Alliance Tax

Ask a Biologist

Bowmont Condominium

Bristol Dinosaur Project

Calgary Wildlife Rehabilitation Society

Delta Systems

Dinobase

Eikonworks

Fossil Record

QC Custom Homes

Marcus Dupuis

Mind Body N Soul

Patrick Hanlon Photography

Palaeobiology Research Group

Talus Technologies

Your Book is Your Business